Have you noticed that Christianity has lost brand appeal? You know, the whole Christian thing is sort of becoming like New Coke in the 1980’s.
Now, I’m not going to play semantics and dive deep into discussion about the difference between Christianity and following Jesus. The fact remains, Christianity is taking some hard knocks lately. I recently read a great post on advertising your church at Church Marketing Sucks and it hits on some of these very issues.
What would it look like if we rebranded Christianity? What if someone hired the best marketing people in the world to simply state Christianity in truth?
What would you say if you could rebrand Christianity?
I know where I would start…simply with all the good that has been done.
The Non-Profit Organizations.
Feeding the poor. Job training. Saving victims of trafficking. Battling HIV. Donating goats. Planting crops. Developing micro-finance. Educating our students. Praying for people. Creating jobs. Digging wells. Meeting a persons spiritual needs. Giving hope.
For all the criticisms of Christians. What would the world be like if we all disappeared tomorrow?
Would the world be different if you disappeared?
In summary, my branding would be:
Pray We Don’t Disappear